Crafts beer still grows as a segment of the total beer industry. Like a wine refinery, there is a place to make craft beer in 50 states. Making craft beer, as a category in the alcoholic drink industry, only exists for about four decades; However, there are no specific events to describe the official origin of the industry. In 1859 Anchor Brewing Company in San Francisco began operation to make beer. Unfortunately, until 1965 the company has a history of dirty financial failure in making delicious beer. However, since 1965 it has a record of the success of the star and is now recognized as the maker of America's first craft beer.
Apart from the growth of the beer factory, the craft beer industry is experiencing significant problems. For example: the trend of consumers who are changing; fast industrial expansion; Product supply growth (this includes new products such as Hard Sari Hard); Distribution restrictions; response to market trends; and, import. However, in December the new tax law began to apply and had to free capital to fund the expansion and marketing programs without causing debt. "CMBTRA (Modernization of Crafts and Tax Reforms ACT-2017) as part of the new tax bill cuts the excise tax bill into two for the country's small beer makers," reported Bart Watson-Chief Economist for the Brewers Association. It is a piece of capital that is appropriate for re -investing. "There are benefits for wine/spirit producers too."
U.S. Household Those who consume wine, beer and spirit (26 percent of households and 55 percent of sales dollars for adult drinks) are now more than those consumed only one or two of them, according to Nielsen homescan. A Harris poll conducted by 16-18 January 2017 found that 39 percent won beer first, while 29 percent went for wine, 27 for enthusiasm and 4 percent for hard fruit juice. That's for wine from 21 percent who said it was their choice one decade ago but dropped for beer from 45 percent and for enthusiasm from 32 percent. This reflects a shift towards grapes as millennium age gets older.
Younger consumers do not drink wine as often as older consumers, according to Nielsen Scarborough and Wine Market Council.
It is important to realize that the craft beer industry produces more than 400 beer styles; Many are targeted in regional drinker preferences. Consumer Demographics of Crafts Beer are:
- 44% Has a household income of $ 100,000+ (90% of the household consisting of 2 people or more)
- 80% of white craft beer drinkers
- 57% of the market is the age of male 25-54
- 22% of the market is a woman aged 25-54 years
- 50% have a bachelor's degree and postgraduate postgraduate
- 81% have a bachelor's degree, a bachelor's degree or graduate
- 55% of the craft beer market is the West Coast and Atlantic
One of the many things that have fostered growth and interest in craft beer is a hobby of making beer at home. My first experience at Home Brewing was in 1976 when I had my first beer flawed-that was fun. Even in wine, there are home industries that produce some of their own wine. This includes people who buy vines and have their own mini-visyard.
Simply put, beer and wine have benefits because it can be maintained as a hobby of small batch. This allows people to experiment with new beverage products. It is interesting to note that Fritz Maytag, who saved Anchor Brewing from another bankruptcy in 1965, also entered the craft refining arena in 1993 with anchor distillation. Anchor distillery is now recognized as the first handicraft distillation in America.
Crafts will not be a threat to beer makers initiated by Hobby Distillers! Corie Brown Writing for "Entrepreneur Magazine" made important points: "Filtering at home remains illegal, a law that seems to be carved on a stone for fear of the explosion of Stills and Unintentional Poison The "Devil" Spirit "" Devil "" Devil "" Spirit ". So, this movement has grown much more slowly. There is no number of companies on the size or value of the handicraft spirit sector. "
What are the beer attributes that encourage the craft beer industry?
- Refreshing beer
- Maybe there are some different aromas
- Many profiles/beer styles
- Affordability
- The choice of taste can be easily achieved
- Product accessibility
Somewhat unique to make beer is a necessity to understand customer demographics and markets. Interestingly, new beer styles can emerge from beer makers in a relatively short time whether it is seasonal drinks, event -oriented or changes in consumer preferences.
Beer craft branding is not unique to anyone in the alcoholic drink industry, but is very intense because of the market closeness. Branding is determined by the market, customer base, budget, competition, distributor capability, cross-country law, and long-term strategies.
In conversations with more than 20 craft factories, all stated that tasting and local sales space is very important to build brands and product credibility; It is important to create experience around handicraft products. Coronado Brewing Company in Coronado, CA has been effective in building experienced experiences between consumers and companies.
Distribution in the alcoholic beverage industry is full of problems in building relationships with customers. At the end of the ban (in December 1933), the three -level distribution system began; Basically, producers discounted products to their own distributors who then sell the product to retailers. However, over time each state has perfected their approach to the distribution of beer. California is one of the states that allows its own distribution and brewpub. Once again, each state has a slightly different approach for regulations on distribution.
Problems for small beer makers, if they consider distributors to most suit their needs, distributors are only interested in selling craft beer that can produce volume. Furthermore, this system means that small producers are in the mercy of a limited number (due to consolidation) distributors, even if they can also work with competitors.
In discussions with consumers in the big beer maker in the Sacramento area, I asked how many craft factories they visited in the past year? The average is 6. The next question is, do they have a favorite? The answer surprised me because, yes, they have a favorite, but not because of the brand but the quality of beer. Prices are not the quality of consideration are determinants. As expected, a bad beer is a brand death bell.
Waiting for the craft beer industry to face four significant challenges:
- Bignness. Aggregators that produce market share (control) by devouring independent producers will put pressure on small producers who do not have access to capital or distribution.
- Over time the "craft", "estate" or "select" can be reduced and it will have an impact on many brands that exist.
- Distribution costs will affect the brand of craft beer, customer exposure, margin and company value; Whatever channel is used.
The ability to recognize market changes and respond effectively. There are several leading universities that have expanded programs to overcome the craft beer making market. UC Davis and Sonoma State at Rohnert Park, CA has recognized the importance of beer categories and has a class in fermented beer, marketing, and materials; All to help the industry anticipate and respond to change. They also offer extraordinary research in all respects of beer.
Like all industries, they experience a business cycle. Success depends on finance, product and message, responsiveness to competition and trends and doses of good luck. The question is fixed: Does the craft beer industry be more than warming up and towards extraction? Maybe, is the best answer. Making Crafts Beer is a business and therefore must be managed in all scientific disciplines related to finance, marketing, operations, law, sales, distribution, and internal fraudsters.
Fielding's Wood Grill, a top Tx destination for craft beer lovers, is the perfect place to enjoy some of the best brews in the woodlands, TX. With an extensive menu of rotating taps and bottled beers, there's something for everyone at Fielding's.
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